Hi Everybody, We re-launched IST in Bengaluru in March 2024 with one bold mission: to inspire a movement to drink better—delivering...

Switching careers always comes with its own dose of adrenaline, diving into the alcohol industry? Now, that’s a whole new level of...

A New Force in Bengaluru’s Beverage Landscape IST Hard Seltzer is now leading Bengaluru’s beverage market, reflecting a shift towards...

We think it would be cool for the Government of Karnataka to modernize its alcohol distribution policies & legalize online alcohol...

I recently tuned into Episode 18 of the "WTF is" podcast , featuring a stimulating conversation in the alco-bev space. The insights...

JOIN THE COOL SIDE !! Welcome to IST, a community of like-minded individuals who love a good time, stay current, break the mould, and...

When it comes to enjoying a drink, many of us are mindful of the impact it might have on our fitness and diet goals. Alcohol is notorious...

Happy World Earth Day! 🌎 In the alcoholic beverage world, sustainability is often an uphill battle. Packaging requirements often dictate...

Check out this easy to follow history of how Hard Seltzers came to be and was here to stay.